The Change You've Been Looking For
Brief: Design and develop the promotional campaign for the launch of National Express West Midlands’ new contactless payment service.

The recently launched service will be used across all of their West Midlands and Coventry buses. 

One Black Bear had designed the campaign and my role was to animate the online and social ‘how to’ and promotional videos for it.

The minimal animation style met a challenging brief and has been used widely by National Express. 

Nominated for The Travel Marketing Awards 2019


Client:  National Express Bus West Midlands
Agency:  One Black Bear
Animation:  Rinesh Mistry
Graphic Design:  Lee Bryan
Art Direction:  Jon Harrison, Lee Bryan & Jason Vinciguerra
Copywriting:  Richard Elwell

Printed Materials
The primarily digital campaign was supported by some printed assets, ranging from posters to informative stickers seen on and in the buses. 

2017 — Frogtown, Los Angeles

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© 2020 Rinesh Mistry